Chapter 1. Why Now
Why GrandBell RWA Platform Now?
It is not about what blockchain can do, but rather because it has become clear where it must be used.
1.1 The Turning Point of the Blockchain Industry
The blockchain industry has experienced rapid technological development over the past few years, but a structure overly focused on token prices and short-term profits has revealed limitations in mass adoption.
What the current market asks:
"How much will the token value rise?" ❌ "What role does blockchain play in the actual industry?" ✅
Tokens have become part of the structure, not the purpose.
Successful Web3 platforms do not place tokens at the center of price. Instead, tokens are functional means that:
Enable participation
Grant access rights
Connect components
1.2 The Rise of RWA and the Opportunity for K-Culture
RWA is the next expansion direction for blockchain.
The core of RWA (Real World Assets) is not simply putting assets on-chain, but connecting the flow of real-world value and performance into a transparent and verifiable structure.
Global RWA Tokenization Market Trends:
2022: Approx. $5B (5 Billion Dollars)
End of 2024: $13.5B ~ $18.6B (Over 60% growth, Coinbase 2025 Crypto Market Outlook)
As of November 2025: $35.91B (5.35% increase from previous month)
Asset Holders: 536,800 (10.96% increase from previous month)
Growth Rate: Approx. 380% increase over 3 years (2022~2025)
Source: [RWA.xyz], [Markets.com], [The Defiant]
This proves that blockchain is transitioning from a simple speculative tool to a digital infrastructure for real assets.
Limitations of Existing RWA
Current RWA projects are:
Designed around financial assets
Complex and restricted for general user participation
Cultural, Content, and IP areas are vacant
K-Culture is the industry that combines most naturally with RWA.
The K-Culture industry has already secured strong influence in the global market, but has structural limitations:
❌ Restricted access to funds for new projects
❌ Global fans remain merely consumers
❌ Performance occurs but is not structured transparently
Role of Blockchain:
Infrastructure for participation and trust, not speculation
Cross-border funding structure
Transparently recording and connecting performance
1.3 Necessity of Participation-Centric Structure
An era requiring 'Participation', not 'Investment'.
Existing investment and crowdfunding models inevitably accompany issues of legal liability, regulation, and profit guarantees.
Core Principles of This Platform:
Investor
Participant
Equity · Dividends
Participation Rights Token
Profit Distribution
DeFi Liquidity Structure
Principal Guarantee
Selective Value Realization
✅ Users are participants, not investors
✅ The platform does not distribute profits
✅ Performance is selected by the user themselves through the DeFi structure
Blockchain operates as backend infrastructure.
What the public wants is not blockchain technology itself, but experience, participation, and trust.
In this platform, blockchain is:
Not the front of user experience
But backend infrastructure guaranteeing promises and results
✅ Users can participate without recognizing blockchain
✅ Only important results are recorded on-chain
1.4 Why Now
Now is the point where three flows intersect simultaneously:
1️⃣ Blockchain: Token value focus → Moving to industrial infrastructure 2️⃣ RWA: Financial assets → Expanding to Content · IP areas 3️⃣ K-Culture: Reached a stage requiring a global participation structure
At this intersection, GrandBell RWA Platform presents a realistic structural answer, not a technological experiment.
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